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PRIVACY POLICY
🐾 Ahti Dogwear – Privacy Policy
Last updated: 27.7.2025
At Ahti Dogwear, it's close to our hearts to take care of both paw prints and your data trail. In this privacy policy, we explain how we handle your personal information when you follow us, visit our website, or otherwise interact with us. We promise – we won't bark up the wrong tree with your data.
This privacy policy covers only Ahti Dogwear's own data processing – that is, what we do and how we do it.
If you wander from our site to a third-party service, such as social media channels or payment providers, please note: we are not responsible for their privacy practices or how they handle your data. Our responsibility extends only to our own fenced area.
🐾 What information do we collect – and why?
We only collect information that helps us provide you with better service, content, and a little bit of dog-inspired joy.
Most of the information comes directly from you – for example, when you place an order or contact us. We also receive some information indirectly, such as via Google Analytics: this data helps us see how many paws visit our site, which pages are most interesting, and what devices are used. The data is anonymous and cannot be linked to you personally.
Social media integrations (like likes, comments, and shares) may also collect behavioral information – the privacy policies of those platforms apply to their data.
All data collection is based on the EU General Data Protection Regulation (GDPR), and we only use the data on lawful grounds, the most important being our legitimate interest in improving our services and communicating with you effectively.
So, we only collect information that allows us to improve our services, serve you better – or see which product gets the most tail wags.
We use this information for purposes such as:
Processing orders, receiving payments, and arranging deliveries.
Customer service and communication – so no one is left without a reply (or treats).
Ensuring the operation and improvement of our online store.
Designing new products and services.
Marketing – but only if you have given permission.
Compliance with laws – because not everything can be just play (e.g., bookkeeping). We are obligated to retain accounting records for the period required by the Accounting Act.
🐾 Disclosure and transfer of information – only when necessary, paws crossed
We don't collect anything unnecessary, nor do we sell your information – not even for a tasty treat.
We keep your data safe like a treasured bone – hidden, protected, and fully under our control. We never sell, rent, or share it for fun.
Sometimes, however, we need to pass along small bits of information, but only to trusted partners, and only when necessary:
When your order needs to reach you or your payment needs to find the right bowl (e.g., payment providers and shipping services).
When the law paws at us to do so (e.g., bookkeeping obligations).
When the technical operation of the service requires it (e.g., e-commerce platform or website maintenance).
Your information stays strictly within the EU and EEA – we don't send it abroad, and it won't go on vacation without permission.
🐾 Cookies – part of the team too
We use cookies, but not the growling kind. Cookies help us recognize if you've visited our site before and what you've been exploring. With cookies, we can offer better service and anonymously track user experience through Google Analytics.
If you wish, you can manage or delete cookies in your browser settings – we won't take offense.
🐾 Data retention and protection
We keep your information safe and sound, like a treasured bone.
We store data only as long as necessary to provide our services and within the limits allowed by law. Once it's no longer needed—or if you request it—it is deleted.
We protect your personal information like a dog guards its favorite plush toy—gently, carefully, and only allowing access to those we trust. Reasonable technical and administrative measures are in place to prevent accidental leaks, unauthorized use, or data ending up in the wrong paws.
Order information is retained for 6 years in accordance with accounting laws.
Customer service messages are stored for up to 12 months after the conversation ends.
Marketing consents are retained until revoked.
🐾 Your rights – you're in the driver's seat
You have the right to check what information we hold about you.
You can request corrections or deletion of your data.
You can object to or restrict the processing of your data.
You can withdraw your consent at any time (e.g., for marketing).
And of course: you have the right to lodge a complaint with a data protection authority if something isn't right.
Contact us if you want to discuss your rights:
🐾 Final words
At Ahti Dogwear, we aim to create joy, authenticity, and safety – for both humans and dogs. That's why your privacy is as important to us as our sacred lunch breaks.Thank you for your trust. 💚🐾